DFW AIRPORT, Texas
Passengers traveling through Dallas/Fort Worth (DFW) International Airport's security checkpoint at Terminal E18 will experience an unexpected respite for the next three months—a stylish comfort zone courtesy of SpringHill Suites by Marriott.
Part of a pilot program, the checkpoint at Terminal E18 delivers 3,000 square feet of innovation and relaxation for a passenger's journey.
Partnering with SpringHill Suites by Marriott, SecurityPoint Media, and the Transportation Security Administration (TSA), DFW has reimagined the checkpoint into a welcoming space designed to offer travelers a new level of comfort inside a security checkpoint. The three-month pilot program is labeled "The Next Level Experience."
"Airports want to deliver a positive experience for passengers from the moment they step out of their car all the way to the boarding door, and screening checkpoints are a major part of that passenger experience," said Ken Buchanan, executive vice president of revenue management at DFW Airport. "We want to lead the way in making passenger screening a positive encounter, while maintaining the highest levels of security."
The objective was to create an atmosphere that reflects an overall enhanced experience while going through security. The design features stylish decor, soothing wall art, vibrant lighting and relaxing ambient music. The enhancements span the entire checkpoint area, offering lounge seating at the entrance and a re-composure area featuring furnishings from SpringHill Suites, allowing passengers to collect their belongings in a comfortable environment after the screening process.
The E18 checkpoint is a brand new security checkpoint opened earlier this month at DFW Terminal E under the Terminal Renewal and Improvement Program to renovate and redefine the Airport experience in DFW's four original terminals. The checkpoint was part of an additional 50,000 square feet of space added to Terminal E for passenger arrivals, ticketing and baggage claim.
Following the three-month pilot, the development team will study the results of passenger interaction with "The Next Level Experience" checkpoint and subsequently decide on future plans for the concept.
