Le Meridien Hotels partnered with Travel + Leisure to launch Filters of Discovery, a campaign where three professional photographers will interact with Le Meridien travelers via Instagram.
They will also join LM100, the brand’s tastemaker program that brings together artists, innovators and culture creators.
The photographers, Naomi Atkinson (@naomiatkinson), Dan Rubin (@danrubin) and Ali Jardine (@alijardine), will snap a collection of images surrounding Le Meridien properties in Paris, New Delhi and San Francisco, which will be transformed into city guides for the three cities.
Le Meridien Etoile in Paris offers more than 1,000 guest rooms and is across the street from the Paris Convention Center. Le Meridien San Francisco offers 13,000 square feet of function space and connects via skybridge to the nearby Federal Reserve Building, a historic venue that can accommodate receptions of up to 1,000 guests.
The 358-room New Delhi property offers 20,000 square feet of conference space and is located near the city’s Convention and Exhibition Center.