Sales May Sell But It’s Event Services That Brings Repeat Biz

Sales May Sell But It’s Event Services That Brings Repeat Biz
Joan Eisenstodt
March 6, 2020
I moved to Washington, D.C. in 1978. My first job here was as an association planner for the group's 10th anniversary meeting. Although I had planned meetings and events around the U.S. prior to my move, I wasn’t schooled or trained in the profession. On my first visit to the group's already-contracted hotel, I met with the sales manager and convention services manager and said, “Tell me everything.” They did and it was the beginning of my “love affair” with convention services and all they brought to the process and execution of meetings. This, I hope, brings more attention and respect and compensation to this critical profession in our industry, and more attention to ESPA.

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