When I spoke at the Insurance Marketing and Communications Association (IMCA) Annual Conference in Minneapolis in 2019, I was greeted by a member of the speaker selection committee. Bryan Byrd with the California Earthquake Authority introduced himself as my ambassador. That meant he was helping me for the day. What a great program and one I hadn't seen before.

Organizer Paula Negro shares the thinking behind the speaker ambassador program and how you can start one for your own meeting, event or conference. Enjoying this episode? View more episodes of the Meetings Today Podcast!

Here's a photo of me (right) with speaker ambassador Bryan Byrd (left).

Speaker Ambassador Brandon Byrd (Left) With Chief Content Officer Christoph Trappe (Right)