The Hidden Value of Event Apps

Presenter: Lauren Turner

Wednesday, March 4, 2020
1:00 PM EST
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Attendee satisfaction is consistently a top metric used to measure the success of events. But do you consider the event app a key factor in determining attendee satisfaction? Attendees rate a mobile app as the third most important factor contributing to a positive attendee experience. Using an event app ensures the digital experience supports the overall event and enhances the attendee journey, while providing greater insights into attendee behaviors.

During this webinar you will learn:

  • Why mobile apps are the new event Swiss-army knife
  • How to help attendees achieve their own event objectives.
  • How to determine metrics that focus on attendee engagement.

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.


Lauren Turner
Mobile Solutions Team

Lauren has spent her entire career working in the Meetings and Events industry, helping meeting professionals achieve great results. She spent 4 years in hotel conference sales, before joining Cvent, where she has served as a Senior Account Executive, Senior Technical Sales Consultant, and now a leader on the Mobile Solutions team. Lauren has helped hundreds of organizations add value to their events through a mobile app, and would love to share some of her favorite creative ideas with you.


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