Is Your Event Feedback Providing Actionable Insights?

Presenter: Brian Ludwig

Wednesday, March 11, 2020
1:00 PM EDT
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Understanding event success is complicated. One important factor that shouldn’t be overlooked? Attendee feedback. While budget and leads directly relate to event ROI, attendee opinions are key. But, when gathering attendee feedback, it can be challenging to figure out how to take feedback and make it have an impact. We’ll show you how to align feedback with event goals to provide actionable insights.  

Attendee feedback is only as good as the questions asked. Learn the different types of feedback and what questions to ask based on event type and goals so that you get the data you need to take action.

During this webinar you will learn:

  • Understand why event feedback is important. 
  • Learn tips for collecting actionable feedback you can use to improve your events
  • Discover tools that capture feedback in a smart, efficient way. 

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Brian Ludwig
Senior Vice President, Event Cloud Sales

Brian Ludwig joined Cvent in 2000, shortly after the company was founded. Brian was initially a top contributing sales rep and rose through the ranks over the years. As SVP of Sales, he oversees worldwide sales of Cvent's flagship event management and marketing platform. To this end, Brian travels across the globe and is often called upon to speak at conferences regarding technology trends impacting the meetings and events industry. Brian works hand-in-hand with Cvent’s global sales team, and with leadership across the organization, to help shape strategy and direction in terms of product roadmap, client services, marketing initiatives, operational efficiencies, and acquisitions.


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