Tourism Toronto announced the appointment of Scott Beck as President and CEO.
Beck has served as President and CEO of Visit Salt Lake in Salt Lake City, Utah, for the past 14 years and will begin his new role at Tourism Toronto on October 15, 2019.
“To say that I am excited about the opportunity to join the highly respected team at Tourism Toronto is an understatement,” Beck said.
“Toronto is an incredible destination, one that I’ve followed closely during my many years in this industry. The beauty of the city, the diversity of the community and the world-class tourism infrastructure—all of this will be a true pleasure to promote to the world.”
Beck also served on the Executive Committee of Destinations International for six years and served as the organization’s International Board Chair from 2014-2015.
Before joining Visit Salt Lake, Beck worked in the hotel industry for 18 years, most recently with Ocean Properties Ltd. (OPL) as the general manager of the Salt Lake Marriott City Center.
While at OPL, he spent time in British Columbia and Alberta working on a task force with OPL’s Canadian affiliate, Atlific Hotels. Prior to his time with OPL, Beck served as director of sales and marketing for Sundance Resort in Provo, Utah.
“Scott’s depth of experience in the hotel industry, combined with his understanding and appreciation of the important role destination marketing organizations like Tourism Toronto play in a city’s economic vitality, make him the right person to fill this role at this time,” said Robert Housez, chair of the Board of Directors at Tourism Toronto.
Toronto Tourism Gains Momentum
Beck comes into the role during a big year for the city of Toronto in 2019, with the Toronto Raptors winning their first NBA Championship.
The basketball team's celebratory parade took place concurrently with MPI’s annual World Education Congress, held at Metro Toronto Convention Centre.
The destination also holds strong at number five on CTW’s just-released top North American cities for meetings and events list.
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