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New Sensation

Just when you thought you’d heard and seen it all, Omni is going where no hotel company has gone before, on a mission to define the meetings universe as it connects to the inner reaches of the human subconscious.

Think ‘groovalicious,’ with a purpose.

The Irving, Texas-based hotel company’s ambitious new Sensational Meetings program utilizes the five senses to provide a meeting atmosphere tailored to the specific goals and objectives of its meetings clients, whether they’re celebrating a company milestone or sales goal, wanting to pump up the volume of the participants, or have some serious business to attend to.

“Meetings are a vital element in today’s business environment, yet often they are viewed as dull, dreary and unproductive,” says Stephen Rosenstock, senior vice president of brand standards and business development for Omni Hotels. “With specially trained, knowledgeable associates, we’re committed to providing fresh, innovative environments specially designed to align with the primary objective of the meeting.”

Omni showcased three examples of its Sensational Meetings program at the Omni Royal Orleans Hotel during the late-January MPI Professional Education Conference–North America, held in New Orleans. During one tour of the model rooms, it was safe to say that meeting planners had their socks blown off by the program.

Omni describes the components as follows:

Energetic Meetings An energetic environment is favorable for brainstorming, planning and training. The qualities of an energetic meeting include vibrant, high-energy colors, fun, stimulating flavors, as well as unique lighting and brilliant accents that come together to create an invigorating, intellectually stimulating atmosphere.

Challenging Meetings Challenging meetings involve transition and negotiation. These meetings tend to have times of tension. A sample environment may have lower lighting to set the mood, with green tea and music that speaks to positive energy and re-assurance.

Recognition Meetings Recognition meetings honor past accomplishments and build on a vision for the future. Omni Hotels can provide celebratory or upbeat music, individual floral arrangements and champagne truffles. For enhanced alertness, the meeting may be accompanied with a peppermint or chocolate mint aroma.

Safe to say, it’s not your father’s boardroom.

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson has covered the travel trade for more than 30 years. In his current role with Meetings Today, Tyler leads the editorial team on its mission to provide the best meetings content in the industry.