It is apparent that you’ve spent a good deal of effort in researching and developing your redesigned periodical, and the result is nothing short of entertaining.
You substantiate your byline “The Destination Experts” with details that allow planners to choose from a more and more elaborate buffet selection of choices of things to do and places to go with attendees within each city highlighted. You demonstrate a broad scope of knowledge about destinations, and this is a handy resource for the industry to use, subsequently make themselves look good on-the-job, and then ultimately profit from.
Your redesign is certainly visually stimulating. It’s easy for me to agree with “A picture is worth a thousand words,” and the photos in your magazine are splendid—just like eye candy. The graphics and photos in the mag do convey non-verbally the meaning that parallels the words they accompany. Excellent use of color to enhance positive emotions and to reinforce varied learning types.
Your redesign exemplifies principles of effective use of visuals taught by J. Belland of Baruch College at the City University of New York.
Paraphrasing Belland, visuals can enhance interest and aid the retention of the viewer; visuals can address multiple learning styles; and visuals can illustrate complicated pictorial, statistical or conceptual material.
Perhaps the greatest contribution your magazine has to its readers is the jolt to the creative juices it gets flowing. That creativity is a fleeting and fickle friend that we all wish would stick around longer than it usually does.
So, it’s a welcome relief to pick up your mag for a quick creative pick-me-up and get me back to making my clients smile!
Thanks for your staff’s professionalism.
Stan Aaronson, CSEP
Certified Special Events Professional
Past Chair, International Special Events Society Certification Commission
Global Business Analyst and Brand Strategist
S M Aaronson Marketing Strategies
Ventura, CA
MeCo Musings
When is a hotel contract binding?
Maureen Beck asked:
“I have a client who recently faxed back a signed contract to a hotel. The hotel and I had negotiated the contract back and forth and the hotel had issued a revised, final contract. A few days after my client had returned the contract, the sales manager phoned to inform me that she had double-booked. She has a group that returns every year and she had not yet put the recurring meeting into her system yet. The sales manager stated that the contract was not binding as she had not sent back a countersigned copy to my client. She requested that my group move their dates. My client was furious and he and others in the industry maintain that the contract is indeed binding. Is it?“
Responses included:
“I just attended a fabulous session on contracts for independent planners conducted by Tyra Hilliard. One of the many fabulous points that she made was that a contract is not valid until both parties sign, and it is always best to be the last signature on the contract. I don’t think your client has a legal contract with the hotel. Ethically, I think that the sales manager acted in bad faith.”
Bonnie Wallsh, CMP, CMM
Compiled by Sandy Biback, CMP, CMM, (biback@ImaginationMeetings.com) a MeCo Moderator.
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