Once a remote, 14-mile sandbar where the only sign of civilization might have been a local fisherman casting a line, Cancun has evolved over the past few decades into Mexico’s premier resort, luring more than 3 million visitors annually. Certainly its sugar-white sand and turquoise Caribbean water are irresistible draws, but Cancun lays claim to being one of the most complete beach destinations on Earth, and it’s the diversity of experiences that keep the masses saying, “Viva Mexico!” year after year.
“What Cancun offers is a surprise for groups once they arrive,” says Fernando Cervantes, director of groups and conventions for the Cancun CVB. “What really impresses them is not only the beautiful water and beaches, but the upscale services and infrastructure—75 percent of the hotels are five-star and higher—and the variety of entertainment, activities and culture that surrounds their meeting or convention.”
Indeed, Cancun has something for everyone, and since the destination has been completely revamped following Hurricane Wilma in 2005, things are sparkling brighter than ever. Highlights include a world-class restaurant scene, sizzling nightlife options, shopping stops that range from local artisans’ shops to Cartier and Louis Vuitton, and recreational activities that span the spectrum—golfing, scuba diving, snorkeling, sailing, and swimming with dolphins, to name a few.
Yet what really sets the destination apart is its archaeological and ecological heritage and the various ways groups can take it all in.
The Mayan civilization that flourished in the Yucatan more than 1,000 years ago is readily explored by visiting nearby ruins such as the towering pyramids at Chichen-Itza and Uxmal or the seaside archaeological site of Tulum, and planners can even arrange events such as dinners and receptions at some of the sites.
In town, hotels such as The Ritz-Carlton, Cancun create Mayan-themed dinners complete with costumed performers and elaborate props that re-create lush jungles, soaring pyramids and pre-Hispanic villages.
Xcaret, an eco-archaeological park along the Riviera Maya south of Cancun, stages a standout event for groups, Cervantes says, pointing to the attraction’s new 6,000-seat theater and Xcaret Spectacular, a show that chronicles the history of Mexico and the Mayans with more than 300 performers, including dancers, singers, musicians, and horsemen. Private group dinners can be arranged as part of the show.
The ecological treasures of Cancun and the surrounding area are also a treat for attendees, who might find themselves hiking or horseback riding through the jungle, kayaking along a quiet lagoon, snorkeling in the pristine coves and inlets of Xel-Ha eco park, or descending into one of the region’s many cenotes (caverns connected by underground rivers) and marveling at the stalactites, stalagmites and other curious formations. The iridescent pools of water at the bottom of the cenotes are ideal for a refreshing dip, and the more adventurous can even scuba dive in the underground rivers. For a truly memorable experience, some of the cenotes are available for group dinners by candlelight.
