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Planner's Perspective

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Darel Cook
Director of Expositions and Meetings
Promotional Products Association International
Irving, Texas


Describe your event.

Promotions East is the Northeast’s largest industry show focused on manufacturers and decorators of promotional products.

What surprised you the most about Atlantic City?
Atlantic City has really made progress toward becoming a more sophisticated destination. The facilities, hotels, restaurants, entertainment, and retail have been upgraded and continue to improve.

What did your attendees seem to enjoy the most?
They enjoy the proximity of the Boardwalk and close proximity to entertainment.

What were some of the unique off-site venues that you used?
We used Jay-Z’s 40/40 Club and the House of Blues.

How does Atlantic City compare to other cities where you have hosted meetings?
While not quite to the level of cities like Orlando, Chicago and Las Vegas, they are quickly learning. They are working hard to improve their infrastructure and service levels and have done well.

Would you return?
Yes, we are an annual show for Atlantic City.

Do you have any advice for other planners who might bring a meeting to Atlantic City?
Make sure to hear the master plan for the city from the Atlantic City Convention and Visitors Authority. They have some great projects coming onboard and could very well positively impact your ability to produce a great event.