Today’s attendee demands customization, and anyone who’s experienced the recent educational offerings of the top meetings industry associations have surely busied their fingers punching in preferences on audience response system (ARS) keypads.
The most recent MPI WEC, in Montreal, actually included an ARS system in all of its registration packets that was little larger than a credit card. The technology allowed seminar participants to vote instantly on various topics of interest, and helped speakers tailor their presentations to provide exactly what the audience wanted. Check out our “The New Rules of Engagement” story on page 24, and stay “tuned” for further advances of this and other tech tools that will help you deliver the content your attendees select.
When it comes to actual site selection, choosing a museum adds a certain panache to any meeting or event. Our “Nights at the Museum” story, beginning on page 51, explores how some of the more exquisitely designed of these cultural facilities are reaching out to groups who demand much more than a run-of-the-mill site for an event.
