Corbin Ball and Jeff Rasco, principals of meetings industry high-tech consultancy Tech3 Partners, stress that social media belong in the meeting professional’s toolbox for the following reasons:
- Online social software is a natural adjunct to face meetings because they are about bringing people together.
- Meeting professionals work in collaborative teams and often in disparate locations. Social software products can perform some tasks more efficiently than older methods of working together.
- The events industry is highly social. Many meeting professionals, especially those new to the industry, will be open to and possibly run with these applications.
- Online networking makes your event last 365 days a year, 24/7.