Many fbusiness groups don’t have a half or full day in their programs to devote to a golf tournament or other activity, so golf event planners suggest alternatives that promote business return on investment:
- Mini golf clinics: The golf pro lectures for a half hour and then does a half hour of actual instruction on the driving range. Participants get coached by the pro. Allow at least 90 minutes on the program schedule.
- Putting contests: Set up stations on a putting green just for fun. This is a good way to get non-golfers involved. It also allows for good flexibility on time allotment.
- Swing analyses: A pro provides individual analysis and help.
l Employ a launch monitor: A system that combines digital cameras, high-speed strobes and image analysis to record and analyze the split-second event when a golf ball and club collide to provide a golf shot. It interprets the conditions that direct the ball’s direction, spin and velocity so a player can know how to alter technique if needed.
- Shorten play: Reserve nine, six or even three instead of 18-hole tee times for play. If program time for a golf-related segment is really short—perhaps just an hour—consider having a golf consultant do a presentation about using golf for business return on investment.
- Use a simulator: Rent (or get a sponsor to pay for it) this device, which allows players to swing at a real ball and watch results on a video screen that displays images of a famous course. This can be an alternative during any kind of weather.
- Go indoors: Turn the hotel’s ballroom into a driving range, complete with hitting mats and protective netting.
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Tournaments to a Tee
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