April showers bring May flowers, so the saying goes, and it seems that a lot of precipitation has been watering the fields of the luxury hotel segment as of late.
While the definition of luxury has always been a fast-moving target, there seems to be some consensus that today’s high-end property distinguishes itself more and more through refining the guest experience by reflecting the culture, art and food of the destination it serves—in much the same way boutique hotels have done.
Our “Evolution of Style” story, takes the pulse of the upper-upscale segment, and also provides a menu of some of the new and expanding brands.
On a somewhat similar note, April is the time when we roll out our nomination ballot for Meetings South’s annual Best of the South Awards.Visit MeetingsFocus.com/awards, to vote for your top 15 hotels and resorts.
The clock’s ticking, as June 1 is the deadline. Who knows, maybe you will be the lucky winner of a $100 American Express gift certificate? And no, there will be no superdelegates in this nomination process.
