By now, most everyone has embraced the concept that business is going global, and the next logical step is that all of the stakeholders located throughout the world will have to meet face to face to further their mission.
But while business no longer stops at national borders, business travelers surely do, and in today’s climate of heightened security, the red tape involved in bringing delegates to North America—and especially the U.S.—is akin to navigating an obstacle course.
Associations in particular are facing major challenges attracting international delegates, and since a major portion of their revenue typically comes from large annual meetings, tapping this demographic is key both to fiscal solvency as well as to fostering the cross-pollination of cultures and ideas crucial to vitality.
Leading attendees through the obstacle course requires in-depth knowledge of rules and regulations.
Check out Senior Editor Maria Lenhart’s “Global Challenge” story, to learn how you can avoid an international incident.
