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Bureau Partnering

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Cassandra Matej, senior vice president, sales and services for the Dallas CVB, says planners often don’t know about the array of complimentary and low-cost services bureaus can provide for groups. Matej and other industry people offer the following misperception points and reasons to use bureaus:

CVB Misperceptions:

  • CVB services cost money or get kickbacks on meetings booked through them.

  • CVBs broadcast leads to every member, resulting in an avalanche of solicitations.

  • If you are using a hotel company’s national sales office, you don’t need the CVB.

  • CVBs only help citywide conventions, not small meetings.

  • The host hotel(s) can provide all the needed information and resources.

Why use a CVB:
  • The CVB has deep destination knowledge about many things other than hotels, including off-site venues and restaurants. The bureau can connect planners with leaders in their organizations’ industries who will benefit the program in a variety of ways, including attendance-building.

  • While the hotel national sales office may know their brand, the CVB is the local destination expert. Sales offices can’t have deep knowledge about every location.

  • A majority of CVB convention services are complimentary or of nominal cost.

  • A CVB drives economic success and enhances the quality of life in the local community. A partnership with a CVB shows support of the community.

  • Cities use the data from CVBs to enhance infrastructure like convention headquarters hotels and attractions that benefit visitors.

  • CVBs can provide customized services as well as move mountains.