As planners wrestle with comprehending a new meetings environment—less money, more scrutiny—incentive programs have seized the spotlight.
Those responsible for watching the bottom line of a business know the value of incentivizing their “rainmakers,” but the public perception of rewarding failure could have one envisioning a pitchfork brigade coming for the sponsors of all such programs.
We sought the counsel of key incentive veterans for our “Measure of Success” feature, and found that group travel programs are taking a hit, but the need to reward top performers remains—even more so in trying economic times.
Many organizations are placing a higher value on team building, recognizing the need to keep morale up by offering programs designed to garner positive perceptions rather than scorn. While the term Corporate Social Responsibility may have had many sarcastically sniffing, “Yeah, right” just a year ago, it’s now considered good business.
Check out our “Rallying the Troops” article, to tackle recent team-building trends.
