Our July issue, in good part, is about rising tides.
Okay, that’s taking a bit of metaphorical license, but if you bear with me and turn to our features section you’ll notice a couple of stories about destinations and meetings segments that are on the ascend.
Starting with, our “SMERF’s Up!” story—another ocean metaphor!—details the recent wave of respect washing over social, military, education, religious and fraternal groups. Perhaps previously considered on the budget end of the spectrum, SMERF groups are now relative darlings in the eyes of up-market properties looking to put heads in beds during the downturn.
On the destination front, our “Dressed for Success” piece, sails the South to spotlight destinations that are emerging as meetings magnets, with drive-to markets able to steer more groups their way in this challenging economy—SMERF groups are a factor here, too.
Finally, you’ll notice the Meetings South Guide polybagged with this issue. This annual resource provides a wealth of information about the top meeting facilities in the South. We hope you utilize it all year-long to find the perfect fit for your meeting.
