Association executives show increased optimism in the financial performance of their organizations, according to a new study released by ASAE & The Center for Association Leadership.
“Associations and CEOs: A Report on Two Studies During a Down Economy” is the second installment of the association executives study, and fourth in a series that looked at the impact of the economy on the association community.
The study found that 23.5 percent of association executives predict their revenues will increase in the coming year, compared to 11.6 percent from the previous study. More than twice as many respondents as last year believe membership will increase (11.4 percent compared to 4.9 percent). A larger percentage of respondents said they believe revenue will increase from multiday events, increasing from 6.3 percent to 33 percent; multi-day education events, 9.2 percent to 20.9 percent; sponsorships, 13.4 percent to 27.4 percent; and foundation giving, 11.7 percent to 20.5 percent. A majority of executives anticipate online tools will provide new revenue streams, although only a third reported such an increase so far.
For more information about this and previous economic impact studies, visit www.asaecenter.org/economy.
