With a nickname like the Sunshine State, it’s no wonder Florida can see the light at the end of the tunnel. As with many destinations over the past year, the state has witnessed a downturn in certain segments of its meetings and conventions business, but remaining optimistic has paid off; tourism officials say corporate business seems to be inching upward, while other markets, including SMERF groups, associations and medical meetings, are providing a much-needed shot in the arm.
In the fourth annual Meetings Florida supplement, Florida/Caribbean Editor Lisa Simundson examines the change in group dynamics and the new developments that have the state she calls home on a road of renewal and recovery.
In between, she sheds light on Florida’s eclectic collection of arts institutions that double as off-site venues, profiles 10 of the state’s most intriguing team-building adventures both indoors and outdoors, and heads off the beaten path to uncover the quaint charms of small-town Florida.
Be sure to check out the Advertisers’ Expanded Listings section and visit our website, MeetingsFocus.com, for a comprehensive listing of Florida meeting facilities. Meetings Florida will also be available in digital format for the first time this year, with one-click access to facilities, CVBs and entities profiled in the supplement.
Here’s to the sunny side of business in Florida, where the future is beaming bright.
