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Benchmark Trends Report: ‘Cautiously Optimistic’

Demand for corporate meetings is cautiously optimistic with 2011 looking up, according to Benchmark Hospitality International’s annual “Top Ten Meeting Trends,” compiled from observations from its properties in 2010.

Additional trends from the report include the following: booking in the month for the month; short-term booking windows; aggressive hotel pricing; smaller and shorter meetings; green practices for the most part assumed by planners; tight meeting budgets; Internet connectivity expected by planners; planners expecting concessions; the importance of health-conscious food and beverage options; and the continued importance of face-to-face meetings.