With many segments of the meetings industry having difficulties—to put it mildly—the past year-and-a-half or so, medical meetings are becoming just the prescription for destinations wanting to put some very big-spending heads in beds.
Our cover story this issue examines this lucrative market and the efforts many CVBs are taking in order to get doctors to make a house call to their city.
In the East, Cleveland is partnering with its Cleveland Clinic to help sell the destination to planners and is also in the process of creating a medical mart attached to a new convention center.
In Philadelphia—where medical meetings have always been a focus due to its premier universities and biotech startups—the CVB upped the dosage by creating the Greater Philadelphia Life Sciences Congress, which boasts a board composed of some 60 regional leaders who actively promote the destination to planners and even help in the pre-planning process.
Also included in the story is a sidebar exploring the preferences of three top medical
So head to the article for your medical
