1. Salespeople not listening. Hearing, maybe, but not listening
2. Not paying attention to details
3. Not pushing themselves to learn more, know more, ask more
4. Choosing to take the "path of least resistance" rather than the right/better path
5. Taking customers for granted--"entitlement"
6. Trying to be slick or smooth
7. Not evolving their skill set beyond what the basics are--being "good enough to get by"
8. Not keeping their word
9. Sloppy work
10. Mortgaging the future for the quick sale now
