The Lehigh Valley CVB has changed its named to Discover Lehigh Valley, in an effort to better represent to promotion of Lehigh and Northampton counties.
A new logo resembling a “play” button that suggests motion, play and action was also unveiled.
“We needed a brand that sounds and looks less like a bureau and more like an organization that’s progressive, passionate and proud of our region,” said Michael Stershic, president of , Discover Lehigh Valley.
In addition to Discover Lehigh Valley’s new name and logo, a revamped website will be launched in the coming months. Both the current and upcoming websites will be available at www.DiscoverLehighValley.com.
