| Destination Toledo Inc. |
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New Toledo Brand Platform Revealed
Recognizing the power of a strong brand, Destination Toledo Inc., championed the need to "brand" Toledo and Northwest Ohio. With diverse stakeholders working cooperatively, a new Greater Toledo brand was revealed in June: Heart of the New Manufacturing Economy. The positioning is based on the region's excellent technology, education and capital resources, and long history in U.S. industrial development. Additional brand assets include affordability and quality of life along Lake Erie and the Maumee River.
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For more information, visit www.MyDestinationToledo.com/meen.
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SMERF Meetings
Social Whirl
By KATIE MORELL
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| While corporate and association meetings have taken a hit during the past 18 months, planners in the SMERF (social, military, education, religious and fraternal) market report steady business. Despite Wall Street's negative effect on other segments of the meetings industry, social, military, education, |
religious and fraternal groups are still traveling and meeting.
Meetings East spoke with planners in each SMERF segment to get their take on what's happening in their respective markets.
Read more about SMERF Meetings »
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| Meetings East June/July 2010 Digital Edition |
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In this edition, we're featuring a Hot Topic story exploring The Meeting of the Future, with input from some top meetings industry and business thinkers: Maddy Dychtwald, Charles Allen, Corbin Ball, Daphne Meyers and Stan Aaronson. Also, our feature on convention centers includes a sidebar with a sneak peak at what the new Pennsylvania Convention Center expansion will include, via a slideshow. |
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To view our June 2010 digital edition, click here.
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Noteworthy
Newport, Annapolis Form Partnership
By RUTH A. HILL
Mention either Annapolis, Md., or Newport, R.I., and visions of yachts, seaside charm and centuries of maritime and colonial American history come to mind.
So why not form a marketing partnership? Planners who attended a recent launch in the Washington, D.C., area of just such a union certainly thought the idea was a winner.
"Multicity partnerships like this one really save me time," said Charlotte Porter, senior director for public health preparedness at the Association of State and Territorial Health Officials in Arlington, Va.
Read more about Newport, Annapolis Form Partnership » |
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Career Forum
Plan Your Interview Like You Plan Your Meetings
By SHERYL SOOKMAN SCHELTER
Arriving for an interview having not prepared in advance is like walking into a meeting or event with no advance planning—it's unlikely that the end-result will be a positive experience!
While a move like that could cost you your job, lack of preparation for an interview is a surefire way to keep your career from launching forward. According to Federal Reserve Chairman Ben Bernanke and most economists, the expectation is that it could take at least four years before we see complete restoration of the 8.4 million jobs wiped out by the recent recession. With an extremely competitive job market, it's critical to put yourself at the top of the prospect list. Assuming you've created a resume that piques the interest of potential employers, your next step is to develop an interview strategy that results in job offers.
Read more Career Forum »
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LATEST VIDEOS
Meetings in a Minute!
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| David Rubens, CMP, President, Bay Magic Meetings & Tours - Get to know the true capabilities of the tour company you are considering contracting for your next meeting. |
| The Best and Brightest CVB Services Webinar |
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Wednesday, July 28, 2010
Want to learn what the most innovative CVBs offer, often for free, to secure your business? Join Meetings Media and top industry educator Bonnie Wallsh, CMP, CMM, to get a veteran planner’s perspective on the best and brightest CVB services that are available to pump up the volume and drive attendance on your next meeting.
Sponsored by: Atlanta CVB, Columbia Metropolitan CVB, Elko Convention Center & Visitors Authority, Greater Raleigh CVB, Maui Visitors Bureau, Norfolk CVB, Pasadena CVB, San Francisco CVB, Pennsylvania Dutch CVB, San Jose CVB, Valley Forge CVB, Peoria Area CVB and San Diego CVB. |
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Visit our webinar page to register or learn more.
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