The Scottsdale CVB announced a new ad that was designed based on a survey of meeting planners.
“The ad shows meeting planners that they can create a program that’s unique, motivational and memorable here,” said Renee Angeles, director of sales and services at the Scottsdale CVB.
The ad features a backdrop with images of the Sonoran Desert. Messaging for the marketing piece was crafted using research findings from Metropoll XIII, a survey of planners about 40 destinations in the U.S. and Canada. The CVB hopes the ad illustrates meeting planners’ view of Scottsdale as a friendly and beautiful community.
