How do you get the boss not to cancel that meeting?
Being a meetings industry advocate to stakeholders like C-level executives, procurement managers, legislators and even your associates may be essential to your organization’s well-being and even your own career.
For those who wish to present a convincing story, MPI has developed as part of its Value of Meetings Initiative a Meetings Deliver white paper and user guide package. Included is a PowerPoint presentation that’s useful in communicating with stakeholders. It can be downloaded at www.mpiweb.org.
MPI also has materials to help get the impact story out to CVBs, hotel associations and local media. Key points include:
- $12.50 is the value organizations gain for every U.S. dollar they invest in business travel
- 40 percent of sales prospects become new customers through face-to-face meetings
- 95 percent of survey respondents say face meetings are essential for long-term business relationships
- In local communities, face-to-face meetings deliver direct and indirect employment for millions of people across North America. A 10 percent increase in business travel would raise the GDP (Gross Domestic Product) by 1.5 percent to 2.9 percent
