How can organizations get the most ROI out of a golf event? And what should players know about proper golf etiquette?
Here are some tips from Steve Eisenberg, president of Golf Concepts, a golf service company that helps groups incorporate on-the-green team building into their itineraries.
Get in Front
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Make sure that before you invest in a particular outing, you will be able to get in front of potential clients. I’ve seen a lot of events where corporate folks will sponsor and then realize that the clientele doesn’t fit their business. It is important to look at that ahead of time.
Market the Event
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Pre-tournament publicity is very important. Get your company’s information into the packet that goes out to the players, so your business is identified early on. Exposure is important.
Pony Up
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Consider being one of the lead sponsors at an event so you have the opportunity to get in front of potential clientele. If you are a featured speaker, for example, there will be more attention on what your company is offering.
Donate to Charity
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If you are looking for ROI, mention that for anyone who buys your product, a certain amount will be donated to charity. This is a big one in this climate. Everyone is looking for a corporation with ethics.
Be still
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It takes a lot of concentration to hit a golf shot. It is important to be still when other players are hitting. You shouldn’t be talking. Make sure you are out of their line of vision.
Move along
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Some people think it is good to wait for one person to hit and then get ready themselves. Instead, be ready to hit your ball after the last person hits. Also, don’t take too many practice swings before you hit the ball. One practice swing is good enough."
Be tactful
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Know when to discuss business and when to enjoy the game. There are a few times you can discuss business. One time is after the other person does something well, like hits a good ball. Another way is to wait for the client to bring up business. Another option is to wait until the round is over.