Five Takeaways: Corporate Social Responsibility: "Good Business Practices"
Corporate Social Responsibility requires an organization
to: Be less bad (negative impact) and Do more good (positive impact).
The
general public cares most about how companies treat employees, followed
by its impact on the community and then followed by its impact on the
environment.
Sustainability
must be approached as a two-step process: 1.) Reduce waste and Reuse
whenever possible (to save money); 2.) Recycle all waste and Replace
non-sustainable product or service ingredients with renewable or organic
materials (to re-invest saved money).
The
best way to create a movement at work, for either community service or
sustainability, is to first identify all people that have a passion for
the project. Then, network them together and focus them on reachable
goals
Talk
the walk, once you've made progress. Don't keep your CSR efforts a big
secret, because your end-user/customer needs to know that his or her
business with you is making a difference. Think of your messaging as a
service that gives them purpose and meaning.
