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This edition of Meetings in a Minute features Vicki Howardan, CMP, who traveled with us to Hershey, Penn., to deliver a presentation on how to gauge and communicate Return on Event (ROE). Being the former vice president, Knowledge and Events, for MPI, and the person who led the charge to reinvent the association's Professional Education Conference–North America, Howardan is an ROE expert. Check out the resulting free video webinar on June 15 by signing up here.
The second clip was shot on-site at the recent IACC Annual Conference in Leesburg, Va., with planner Lisette Werbowetzki, from the American Statistical Association, advising her colleagues to play up regional food during meetings to make attendees feel more tuned in to the destination.
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