A roundup of programming, marketing and other trends around Texas:
- Austin: Customized social media campaigns for convention groups.
- Bay Area Houston: Post-Space Shuttle focus on nature and outdoor recreation tourism.
- Bryan-College Station: Emphasizing culinary, agri-tourism and cultural appeal.
- Corpus Christi: Targeting convention center expansion; showcasing appeal as value-added on- and off-season beach destination.
- Dallas: Promoting flexibility, wide product mix and customization opportunities.
- El Paso: Spotlighting safety, affordability and customer service, plus natural attractions and real-world adventure experiences.
- Fort Worth: Leveraging trend of pre- and post- meeting visits for attendees and their families.
- Fredericksburg: Targeting higher-end corporate meetings and association board retreats.
- Frisco: Reaching out to educational and religious markets; leveraging sports, retail and cultural assets.
- Galveston: Staying current with social media; promoting eco-tourism, sports and volunteerism.
- Houston: Focusing on hosted buyer programs; advancing as arts and culinary leader.
- Mesquite: Value-oriented destination within Metroplex.
- Midland: Emphasizing unique, eclectic personality; investing in technology.
- Plano: Making planning easy and convenient; enhancing social media.
- Port Arthur: Promoting experiences outside the meeting room.
- San Antonio: Maintaining focus on individual guest experience; promoting culinary and community give-back.
- South Padre Island: Focusing on team building and experiential activities.
- Wichita Falls: Forming Sports Commission to increase sports business.
