The GBTA Foundation, the research and education arm of the Global Business Travel Association (GBTA), in partnership with the Strategic Meetings Management Taskforce and StarCite, Inc., announced the launch of the Strategic Meetings Management (SMM) Maturity Index.
The SMM Maturity Index, designed to enable companies to identify the developmental progress of their SMM programs, provides a prescriptive report of recommendations for further improvement.
According to Daphne Bryant, executive director of the GBTA Foundation, “The SMM Maturity Index will drive the meetings industry forward by bringing invaluable know-how to organizations at every step along the path toward a best in class program. We’re excited to build on the success of the SMM Maturity Model to launch the next evolution of this essential industry framework.”
The SMM Maturity Index is designed to help companies gauge the progress of their SMMP across thirteen categories including: Strategy, Data Analysis and Reporting, Policy, Approval, Technology, Sourcing/Procurement, and others. Recognizing that each SMMP is as unique as the organization which implements it, the SMM Maturity Index takes differing approaches into consideration and is based on best in cla
