A book recently published by ASAE directly addresses the changing face of association membership.
The End of Membership As We Know It, written by Sarah Sladek, covers generational shifts in the workforce, social changes and how technology can be used to ease access to an association’s membership and its content.
Key points include the following:
- How niche is the new competitive advantage
- Why organizational culture has an enormous impact on recruitment and retention
- What emerging member-prospects value and want
- Why and how to focus on member ROI instead of program ROI
- How to craft and deliver compelling benefits rather than features
- How to extend your reach
- Which emerging models are taking root and showing promise
The End of Membership As We Know It cost $20.95 and is available in ASAE’s bookstore by accessing the following URL: http://www.asaecenter.org/Shop/BookstoreDetail.cfm?ItemNumber=112303.