Our cover story this issue examines how CVBs (or DMOs, according to your preference) are dealing with much lower budgets due to the recession.
I’ve always been perplexed that many don’t equate tourism marketing dollars with money pouring into the community. It’s an investment in the local economy, and the vast majority of the haul is coming from out of town. But spending money to bring in tourism business can be seen as yet another boondoggle, and makes for a convenient political weapon. Click here to see our take on how CVBs are coping.
Meanwhile, we’re pleased to add Rayna Katz to our staff. A longtime meetings industry publication veteran, she will be handling news and features here. Welcome, Rayna!
