Education at industry events, as well as online resources, provide training and information on measuring ROI for those who wish to boost their brand and value as a strategic meetings professional.
- Fusion Productions has an extensive ROI information section on its website (www.fusionproductions.com) that explores topics like stakeholders, measurement, goals and objectives, and meeting content.
- HSMAI’s Meet events, held annually in Washington, Chicago and Long Beach, include education sessions about ROI practices. (www.hsmaimeet.com)
- MeetingMetrics (meetingmetrics.com) is an online results measurement tools for corporate and association meeting professionals, developed by ROI expert Ira Kerns and Jack Phillips’ ROI Institute.
- MPI offers strategic meetings management training tools online and they will be at events in 2012, including the European Meetings & Event Conference in January and the World Education Congress in July. A mix of open share and member-only online resources are also available on MPI’s website (www.mpiweb.org)
- PCMA: ROI is on the education sessions list at PCMA’s annual Convening Leaders (www.conveningleaders.org) conference in January.
- Convention Industry Council (www.conventionindustry.org): Training and support from this industry umbrella organization encourages planners in their pursuit of strategic meetings management
