BARCELONA, Spain
Meeting Professionals International introduced a new offering, the Business Value of Meetings Toolbox, here at EIBTM earlier this week. The product is a collection of resources created from research findings unveiled at AIBTM in June that indicated meeting and event professionals are challenged with five primary barriers to successfully proving the business value of meetings and events.
The barriers are: low perception of ROI; difficulty getting stakeholder buy-in; defining meeting objectives and expectations; devising meaningful ways to measure value; and analyzing and reporting BVOM data. As a result, the new toolkit provides instructional videos and podcasts, articles detailing solutions and examples of success, case studies and corresponding webinars to delve into best practice ideas, how-to guides, tutorials and workbooks that professionals can use on a specific job.
"By identifying these key barriers, the research revealed a manageable path for MPI to lead event professionals down that will lay a strong foundation for the development of a more value-focused event portfolio,” said Didier Scaillet, MPI and MPI Foundation chief development officer. “Each of the tools and resources we are creating will build on this foundation, and empower people to approach their business in a smarter way that enables them to be more successful.” MPI members will have unlimited access to the new tools and non-member professionals will be able to purchase them.