QuickMobile has released "The Rise of Mobile Event 2.0," a new white paper that analyzes the evolution of mobile event applications and the benefits they provide for meeting planners, organizers, marketers and attendees. The concept of Mobile Event 2.0 is associated with smartphone and tablet applications that facilitate greater overall participation, information sharing, branded user-centered design, and collaboration at conferences, trade shows and events. Driven by advancements in mobile technology, consumers and business users now expect more from their apps. Mobile Event 2.0 fully leverages the capabilities of mobile devices to deliver solutions that inspire, engage and connect with audiences before, during and after events.
From Meeting Guides to Mobile Event Apps
In The Rise of Mobile Event 2.0, QuickMobile discusses the impact of standard paper-based program guides, the limitations of traditional Mobile Event 1.0 apps, and the emergence of advanced mobile event solutions. Paper-based guides make it difficult to provide attendees updates and schedule changes, add significant costs to event management, and have negative environmental impact. While traditional apps were a major step forward from paper guides, they are a poor reflection of the technical capabilities of mobile devices and broadband networks that support them. Mobile Event 2.0 is a commitment to delivering a higher quality mobile solution that drives engagement.
Benefits of Mobile Event Apps for Meeting Planners and Organizers
Using actual QuickMobile customer experiences, the white paper also outlines seven key benefits of next generation mobile event apps for meeting planners and organizers and their events, including:
Events become year-round conversations and channels to their communities
Attendee generated content and ongoing interaction with attendees and brand
Mobile event applications become profit center by reducing costs and increasing revenue-generating opportunities
User experience is branded to the hosting organization
Attendees can create a personalized, tailored experience
Single platform for event app management and analytics
Mobile Event 2.0 applications are multi-event ready
The entire white paper can be found at www.quickmobile.com/white-paper.
