Content Is King

Delivering the topics your attendees need is paramount to a successful meeting

By Tyler Davidson

Of course you want attendees to be excited about the destination they’re meeting in, whether it’s a cosmopolitan urban setting, a retreat in the mountains or a beachside affair. And getting there also has to be hassle-free. And the food? You know that’s got to be good or you’re going to hear about it.

But what about the most important item on the menu: the content?

While on the surface it may not seem like the Baked Alaska of meeting components, without it your event’s reason for existence is moot. And just offering great content is not the be-all, end-all, because you’ve probably got attendees from multiple generations who want their information—before, during and after the event—delivered electronically, or not electronically, with lots of peer input.

But where does the meeting planner fit into the puzzle? Planners are, after all, Jacks and Jills of all trades, so presenting, say, a high-level physician’s forum on the latest cardiology techniques may be a bit outside of one’s comfort zone.

The answer is that the meeting planner is the facilitator of information exchange, perhaps a herder of the cats who control the content, or the person who makes sure all of the supporting elements are just so.    Read more...

Omnipress offers a variety of white papers that meeting planners can glean for content tips. The two featured here detail how content knowledge centers can drive association growth and the benefits of setting up online conference communities.

	Eight Ways Content Knowledge Centers Can Drive Association Growth
	Solving Five Top Conference Concerns with an Online Event Community

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