The Site International Foundation has presented the ninth release in the Site Index series, the Site Index: Annual Survey 2012. Results of the 2012 report reflect a stable situation with minor fluctuations since the last annual survey, and also conveys an optimistic outlook for the industry with 89 percent of respondents citing that the overall use of motivational travel will increase or substantially increase in one to three years.
Highlights of the study demonstrate that there is a heightened focus on the speed and ease of communications, with 62 percent of respondents indicating smart/mobile technology is important or very important during a program; and use of technology platforms and transactions will continue to increase as 46 percent of respondents predict the use of online booking systems for group services increasing or substantially increasing over the next six months.
Complete survey results are available at siteglobal.com or read the results. The report is available to Site members as well as motivational eventindustry professionals.
And for those who wish to get involved in the research going forward, Jane Schuldt, CITE, Site International Foundation Research Committee Chair, and President, World Marketing Group Ltd., issued an invitation. “We invite the industry to join us in supporting research by signing up to participate as a panelist in the Site Index survey series,” she said.
