Welcome to the June/July issue. We’ve got plenty of great content to help you kick off your summer planning season, with destination stories stretching from New York City and Long Island to Maryland, New Jersey and Greater Hartford, Conn.
Our SMERF meetings story, “Old Reliable,” I think hits the nail right on the head regarding this consistent segment of the meetings industry.
Written by veteran meetings industry journalist Fred Gebhart, the title of the piece really nails it—the fact that these groups generally operate on less-than-extravagant budgets, but continue to meet in all economic seasons, means they are great business opportunities for independent planners and suppliers who want to fill need periods.
Happy reading and enjoy the summer!
