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PKF Stands By Strong Forecast

Despite news that will likely influence the short-term performance of the U.S. economy, PKF Hospitality Research affirms its strong forecasts of RevPAR growth for the nation’s lodging industry. According to the recently released June 2012 edition of its hotel forecast, Hotel Horizons, PKF-HR is projecting RevPAR for U.S. hotels will increase by 5.8 percent in 2012, and another 6.6 percent in 2013. These forecasts are identical to the RevPAR forecasts presented in the March 2012 edition of Hotel Horizons.

“Given the headlines of late, I understand why our clients are concerned about the future health of the economy and the U.S. lodging industry,” said R. Mark Woodworth, president of PKF-HR.

“Sluggish job growth and economic chaos in Europe have been in the news for a while, and despite these conditions, the performance of the U.S. lodging market during the first quarter of 2012 was just as strong as we had forecast,” he continued. “Therefore, we see no reason to change our opinion regarding the remainder of the year.”