Following one of the most destructive and widely publicized wildfires in Colorado’s history, the state is eager to reassure planners that everything is up and running and that they are welcoming groups and conferences.
“All of the fires are extinguished, and it is business as usual in Colorado,” says Carly Grimes, public relations representative for Colorado Tourism.
The city of Colorado Springs and the surrounding region were one of the most affected areas, evacuating more than 30,000 residents and losing nearly 350 homes to the Waldo Canyon fire. Chelsy Murphy of the Colorado Springs CVB reports that the city launched a “Welcome Back” campaign with discounts on local lodging and excursions, and hopes to remind visitors that the destination still offers amazing scenery and attractions, indoors and out.
According to Grimes, there was a misconception that the entire state was on fire, when in reality only 1 percent of the state’s 23 million acres of public land was impacted.
Effects on tourism infrastructure and venues were minimal, and the state is looking forward to the upcoming winter season and encouraging visitors and groups to return.
“High elevations, mild temperatures and incredible outdoor adventures make Colorado one of the best places in the country to take a vacation,” says Al White, director of the Colorado Tourism Office. “While our hearts go out to those who were impacted by the wildfires, we are working hard to make it known that the fires did not drastically impact the overall summer visitor experience.”
This year, Colorado will also provide the U.S. Capitol’s Christmas tree. The traditional tree, which must be tall and stately, will be cut from the White River National Forest in November and will make a week-long tour around the state before arriving in Washington, D.C., to be displayed on the West Lawn of the Capitol. Along the way, funds will be raised to support wildfire recovery efforts.
The theme of this year’s festivities is “Celebrating our great outdoors,” and the gift tree will shed some positive light on Colorado’s forests.
For more information, visit www.capitolchristmastree2012.com.
