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Exhibitor ROI Expectations Are Key

Meetings in a Minute

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Meetings in a Minute

FEATURED VIDEOS

Phil Bruno, President
Treat ’em Right seminars

Phil Bruno
  Phil Bruno, President
Treat ’em Right seminars

Phil Bruno


This edition of Meetings in a Minute features material shot on-site at the recent DMAI Annual Convention in Seattle. We caught up with Phil Bruno, president of Treat ’em Right seminars, who reminds meeting planners that exhibitors will be slightly less prickly if you do your homework and give an accurate assessment of what their ROI expectations should be. The second clip, also of Bruno, advises meeting planners to find each team member’s “swing zone,” that power band where they work most effectively, when working on a project.


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