Brand USA today announced Chris Thompson, former president and CEO of Visit Florida, will become its new president and CEO.
Thompson brings a proven track record of destination marketing success to Brand USA. During his 20-plus-year tenure in travel, Thompson has shown to be an accomplished coalition builder able to unite varied interests in pursuit of a common goal. His many achievements in Florida include developing a strong bond with government stakeholders—making him well-qualified to lead this crucial public-private partnership.
Thompson joined the U.S. Travel Board of Directors in 2008 and soon obtained a key leadership position on their executive committee.
He played a prominent part in securing passage of the Travel Promotion Act and has contributed valuable time over the past months to strengthen Brand USA's connection with the Department of Commerce and ensure a sustainable funding model.
Thompson replaces interim CEO Caroline Beteta, who will shift to her newly elected role as chair of the Brand USA board of directors, effective October 1.