Our cover story this issue, “Making Good,” explores how corporate social responsibility programs have entered the mainstream of corporate America as well as the meetings industry.
I’ve had a chance to experience these philanthropic programs both as an observer—I remember seeing the result of MPI’s pre-PEC effort in 2007 building houses for New Orleans musicians made homeless by Hurricane Katrina—and as a participant, and have got to say that getting a bunch of attendees together to chip in for charity or sustainability is the best team-building tonic there is.
These programs also boast bottom-line results, in that consumers increasingly prefer to spend their money with companies that do the right thing.
Check out our "Making Good" story to discover what some top CSR thought-leaders are thinking.
