2013 Meetings Focus Trends Survey
Economy, prices remain top fears, but perception issues subside
By TYLER DAVIDSON
More than 600 planners completed our annual Meetings Focus Trends Survey this year, revealing that prices continue to cause consternation and the stubbornly sluggish economy tops their list of threats to the meetings industry.
Expert Opinions
Two hospitality industry experts were interviewed for this article: Bjorn Hanson, dean of the Tisch Center for Hospitality, Tourism and Sports; and Bobby Bowers, senior vice president of operations for consultancy Smith Travel Research.
In a nutshell, both experts believe the greatly anticipated recovery of the hospitality industry is under way, but that success fluctuated greatly depending on the specific market. Demand, even though relatively low, is outpacing supply at least for the moment in many top-tier destinations, which in some cases is due to anemic growth in the hotel pipeline over the past few years.
“About 40 percent of what’s under construction is in those [top 10 markets], and a lot of the other parts of the country are not going to see a lot of it,” Bowers says. “We think demand growth will be slower, and some of that has to do with the fact that we had a pretty good growth rate in 2012. It really depends on the market, because it’s really a street-corner business.”
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Revealing Results
| Do public perception issues regarding meetings
affect your choice of destinations? |
Rate-of-change (2011 vs. 2012) |
| |
Total % |
Assoc. % |
Corp. % |
Gov. % |
Ind. % |
Total % |
Assoc. % |
Corp. % |
Gov. % |
Ind. % |
| Yes |
37.8 |
39.5 |
36.4 |
58.6 |
34.3 |
-18.4 |
-6.7 |
-22.1 |
-12.1 |
-25.6 |
| No |
62.2 |
60.5 |
63.6 |
41.4 |
65.7 |
18.4 |
6.7 |
22.1 |
12.1 |
25.6 |
| Do public perception issues regarding meetings
affect your choice of facilities? |
Rate-of-change (2011 vs. 2012) |
| |
Total % |
Assoc. % |
Corp. % |
Gov. % |
Ind. % |
Total % |
Assoc. % |
Corp. % |
Gov. % |
Ind. % |
| Yes |
37.9 |
38.4 |
37.4 |
65.5 |
33.5 |
-18.2 |
-6.9 |
-21.3 |
-11.1 |
-25.0 |
| No |
62.1 |
61.6 |
62.6 |
34.5 |
66.5 |
18.2 |
6.9 |
21.3 |
11.1 |
25.0 |
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