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Webinar Wrap-Up: CSR

Meetings Focus Webinar Newsletter

Meetings Focus Webinars
CSR Tips and Trends
Original Air Date: Wednesday, January 30  View this webinar online now!
 
In Focus
Making Good With Strategic CSR

Making Good With Strategic CSR

Strategic CSR has entered the mainstream

By TYLER DAVIDSON

Maybe you've built the bike and donated it to a needy child during a meeting program, or pounded some nails to help construct a house for a cash-strapped family before or after a convention.

Sure, it felt good —as it should —to give back to the community as part of your event, but besides the warming of your heart, what else did it accomplish?

To corporate branding specialists and team-building experts, giving back via CSR, or corporate social responsibility, programs not only invigorates attendees, it is also an increasingly crucial part of organizational brand strategy and a driver of bottom-line profits.

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On Topic

Giving a Hand

Responsible Takeover

Options for CSR-Themed Team-Building Programs

Video: Five Great CSR Priorities

 

Download the PDF

 
Free On-Demand Webinar
John Chen CSR Tips and Trends
Speaker: John Chen

Original Air Date:
Wednesday, Jan. 31, 2013

1:00 PM EDT
12:00 PM CDT
11:00 AM MDT
10:00 AM PDT

Corporate social responsibility programs in many cases have become an integral part of a meetings program. This webinar takes a look at some of the more innovative CSR options and provides tips on how to organize and promote a program that gives back to the community while energizing attendees.

Join Meetings Focus and tech team-building expert John Chen to discover unique new ways to incorporate CSR (corporate social responsibility) elements into your team-building programs. Learn how a good CSR program can invigorate attendees while also reinforcing organizational branding and giving back to the community.

By participating in this webinar, you will learn the following:

PARTICIPANTS WILL LEARN TO:
  • At least three new ideas for CSR
  • How to measure CSR impact
  • Choose at least one action item for your next CSR program

Earn CEUs: Each webinar part is worth 1 clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.

Watch Now!
Next Live Webinar
Bonnie Wallsh Cooking Up Creative F&B
Speaker: Bonnie Wallsh

Wednesday, Feb. 13, 2013
1:00 PM EDT
12:00 PM CDT
11:00 AM MDT
10:00 AM PDT

This special video webinar checks in with some of the top chefs in Fort Lauderdale for a "hands-on" look at how to make an F&B program come to life without breaking the bank.

Join top meetings educator Bonnie Wallsh, the Greater Ft. Lauderdale CVB and Toby Joseph, executive chef of Ft. Lauderdale's Riverside Hotel, for this F&B video webinar.

In this webinar, you will learn how meeting planners and chefs can work together to control costs and develop menus that meet the needs of varying ethnic and cultural diversity, as well as diets and special needs. You'll also learn techniques to improve the accuracy of your guarantees and what to look for in food function contracts.

PARTICIPANTS WILL LEARN TO:
  • Plan food and beverage functions more effectively and within your budget
  • Communicate with the chef to encourage creativity and cost savings
  • Anticipate and fulfill individual special needs of attendees
  • Identify methods to improve the accuracy of your guarantees
  • Discover the latest trends in Food and Beverage

Earn CEUs: Each webinar part is worth 1 clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.

Register Now!

John Chen
John Chen
view video webinar

CSR Tips and Trends
Available Online Now!

What is CSR?
CSR, shorthand for corporate social responsibility, was an acronym you weren't hearing much a half-dozen years ago. Today, it's one of the hottest terms in the meetings industry and only getting hotter.

But what is CSR exactly? That depends on who you ask.
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Take 9!
1. Can you give more examples of types of CSR programs?
I gave you a bonus one during the presentation and feel free to email me if you need.

2. What are some key steps in creating a CSR component in a client event?
See the CAUSE slide for the 5 key steps to design your CSR component.

3. Do you have any measurements on if CSR increases attendance at meeting or how much of a factor it plays in the decision to attend?
No tangible attendance data, but CSR is certainly a trend that won’t be going away anytime soon. MPI found that 80 percent of industry professionals say customer expectations for CSR will increase in the future, according to a global research study. More than three-quarters of respondents like buying from ethically responsible organizations, and the majority are willing to pay more to buy products from a company that is socially responsible.
Read more >>
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