CSR Tips and Trends
Original Air Date: Wednesday, January 30 View this webinar online now! |
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Making Good With Strategic CSR
Strategic CSR has entered the mainstream
By TYLER DAVIDSON
Maybe you've built the bike and donated it to a needy child during a meeting program, or pounded some nails to help construct a house for a cash-strapped family before or after a convention.
Sure, it felt good —as it should —to give back to the community as part of your event, but besides the warming of your heart, what else did it accomplish?
To corporate branding specialists and team-building experts, giving back via CSR, or corporate social responsibility, programs not only invigorates attendees, it is also an increasingly crucial part of organizational brand strategy and a driver of bottom-line profits.
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