Meetings That Measure Up

HSMAI’s MEET speaker Peggy Hemphill offers a ‘how-to’ increasing your profile as a planner

by Tyler Davidson

The profession of meeting planning has been forged through the fire of the Great Recession and government and corporate scandals over the past few years, requiring planners to be ever-vigilant in proving the worth of their programs to C-level members of the organizations they plan for.

No longer focused primarily on logistics—that old put-down of being mere “coffee cup counters” still stings—today’s meeting planner needs to speak the language of numbers and measurement to bean-counters and shareholders, and educator Peggy Hemphill is primed to take on the mission.

“Meetings create value for companies and must be aligned with the company's overall strategy and goals to have a positive impact on the bottom line,” says Peggy Hemphill, president of Your Corporate Source, a consulting firm that specializes in Strategic Meetings Management and meetings measurement. “Many stakeholders may not know what you do and why; you must be prepared to answer their questions with confidence."

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Social Media Strategies

Wednesday, April 24, 2013
1:00 PM EST,
12:00 PM CST,
11:00 AM MST,
10:00 AM PST

By creating a proper strategy and leveraging some of the newest social media tools, planners can bring a greater level of engagement to their events and to their target marketer, 365 days of the year. In this webinar, we will first discuss what you need to create a social media strategy and then will cover which tools to use, how to schedule messages and staff, and how to evaluate results.

Join Meetings Focus and Event Engagement Specialists and Technology Evangelists Jessica Levin from Seven Degrees Communications and Midori Connolly of AVGirl Productions as they help you better navigate social media to create a better experience for all event participants.

Participants will learn the following:

• Learn the basics of creating social media strategy
• Understand the different channels available
• Walkway with sample planning schedules for creating engagement before, during and after an event.

Negotiating: Advanced

Original air date:
March 27, 2013



Join Meetings Focus and Robyn Mietkiewicz, CMP, CMM, director of Accounts & Global Meeting Management Services at Meeting Sites Resource, for this high-impact, which will address the industry issues and trends that impact planner/hotelier negotiations, how hotels manage for profitability, methods to assess and use your leverage for maximum negotiation results, and contract clauses that add meeting value and reduce risk.

Participants will learn the following:

• How to understand industry issues and trends that impact hotel and contract negotiations
• Utilize review methods to assess and use your leverage based on hotel revenue management criteria
• Tips on how to examine key hotel contract performance clauses and specific methods to assure risk reduction/cost containment
• Specific metrics to define, measure and report success
• Identify the essential components of a cost savings, risk reduction and cost containment report (by meeting)

Earn CEUs: This webinar is worth 1 clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.

New Convention Center Hotel Planned for Houston

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Phoenix Airport Debuts New Sky Train

PHOENIX--Phoenix Sky Harbor International Airport celebrated a major milestone with the recent opening of the PHX Sky Train.

Famed Nashville Attraction Debuts New Event Spaces

NASHVILLE--The Country Music Hall of Fame and Museum is now accepting bookings for its new event spaces, museum officials have announced. The new spaces include a 10,000-square-foot event hall, the 800-seat CMA Theater, a terrace with skyline views and a private dining room and will be available starting in October.

Modern New Hotel Brand Launching in Texas

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Going ‘Global’: Massive New Cleveland Venue Rebrands

CLEVELAND--The 235,000-square-foot Medical Mart, opening in October, has been renamed the Global Center for Health Innovation. The change came after the Healthcare Information and Management Systems Society (HIMSS) announced the addition of a HIMSS Innovation Center that will be located on the fourth level of the new Global Center.

FAA Delays Closure of Air Control Towers

WASHINGTON, D.C.--The U.S. Department of Transportation’s Federal Aviation Administration (FAA) announced today that it will delay the closures of all 149 federal contract air traffic control towers until June 15.

Morgans Hotel Group Sells Iconic Miami Property

Ambitious Overhaul for Hilton Head Resort