PHILADELPHIA
The Philadelphia Convention & Visitors Bureau (PHLCVB) has announced the launch of the destination's official convention and international visitor website, www.discoverPHL.com. The new website, which aims to bring the vibrancy of Philadelphia to life through full-screen photography, extensive content and fresh branding, was designed to meet the demands of key Philadelphia travel audiences—international visitors, convention attendees and meeting planners.
The PHLCVB also launched www.discoverPHL.cn, a fully translated Chinese website hosted in China – a first for any U.S. travel destination, a robust mobile site, fully translated websites in four languages (French, German, Spanish and Portuguese) and a mobile application on the iOS platform.
Some of the convention site's new features:
•Meeting and Convention Resources. New tools for meeting planners preparing events at the Pennsylvania Convention Center and other venues.
•Booking Engine. New hotel booking engine powered by Booking.com. The booking engine was chosen because of its global reach and availability to consumers in 41 languages and currencies.
•Member-generated Events and Deals– PHLCVB members can now add searchable events and deals, increasing their exposure and driving traffic.
•Maps and Itineraries. Plot an itinerary, search for hotels by categories, view restaurants in particular neighborhoods and more, via a new interactive map.
•Favorites. Create an account and map Favorites – restaurants, attractions, hotels etc., which can be saved and accessed at a later date, including from a mobile device.
